Fisherman's Friend is a traditional English STRONG lozenge.
'that was originally made to relieve various respiratory problems suffered by fishermen working in the extreme conditions of the Icelandic deep-sea fishing grounds' so says wikipedia.
Over 6,000,000,000 Fisherman's Friends are eaten every year but only a small % by English people.
only 1 in 20 are sold in England.
There massive in Germany.
We figure it's because they are really tough.
They like to get things done. now. not mess around being ill for a few weeks they want to be better now.
They eat FF as SWEETS!!!!!
What the hell are we doing man?!!! WHIMPS
You think...
For sore throats and blocked noses.
It's something your grandpa and dad eat and try and force on you.
You say you don't like them - but you have never tried them. People say they are ruff and strong so you believe them. And pass them off for another brand that does the same job.
But not as well.
See other lozenges like strepsils and lockets taste a bit nicer (we don't think so) but they don't do the job as well.
Theres a ranking order of lozenges.
LOCKETS = easy option, nice, gooey, tastey. For girls.
STREPSILS = also taste ok. Bit more mecidinal, probably do a better job that lockets. Probs mainly for girls but boys can get away with them ust because there mecidinal. a bit.
HALLS = big stronger. for lads. taste quite ruff. make you look quite tough. Probably work the same as strepsils but make you look a bit more manly.
FISHERMAN'S FRIENDS = FOR REAL MEN. Make you look WELLL 'ARD. your dad and grandpas have them. People who are REALLY tough, no messing around they will make you BETTER.
FISHERMAN'S FRIENDS will BLAST that ruddy cold out of you.
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Issue:
People think Fisherman's Friend are really really strong and disgusting.
This is an assumption made by word of mouth and without actually trying them themselves.
Insight:
People are actually a bit scared of having a Fisherman's Friends and whimp out and go for more 'gentle' options.
Singleminded Proposition
everyone needs to
MAN UP
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(it's a bloody lozenge guys)
We made some posters which basically take the piss out of all these other namby pamby lonzenges.
Trying to point out how much of a whimp your being.
We did them in pencil crayon to emphasise the 'weakness' of the other brands.
So come on guys MAN UP.
